Our Story

Semper Fortis was a name that resonated deeply with our family values, company purpose and ambitions. It means “Always Brave” and it was the perfect name with which to take on a brave new world that requires adaptation, innovation and above all, that places the needs of our customers first. 


 In that spirit, we invite you to join our journey to make the world a more comfortable, a more stylish and a more brave place. 

 We believe in having a clear purpose. It’s at the centre of who we are and what we do. Simply put, we believe that everyone should have a purpose - purpose for our employees, purpose for their families and purpose for our customers and trade partners. We strive to cultivate and maintain an environment of mutual respect and inclusion, while innovating, designing and crafting furnishings for your home and life in order to live with purpose. 

 We’ve been preserving the craft of making bespoke furniture in South Africa for over 20 years, employing skilled artisans and passionate professionals at our factory in Cape Town. With generations of expertise, these talented furniture makers and designers are at the very heart of our brave brand.